On a current Sunday morning I had the distinct and distinct enjoyment of visiting my home city of Austin,Texas on a Segway motorized vehicle with my going to dad and some other tourists. Besides the enjoyable of riding this brand-new device which I have for years wanted to try,taking part in the trip advised me of the individuality of the city of Austin and why it is not quite like anyplace else. Austin in some way handles to preserve the best balance of the cutting edge of high-tech internet marketing company(s),the impatience of a lively youth culture,and the traditions of Texas.
As an Internet online marketer,I could not assist but link specific elements of this new-found appreciation for my city with what I think are some key insights about how my clients can much better connect with consumers online:
Insight # 1: Task your own design:
Austin represents an eclectic mix of conservative Texas custom,successful young professionals,and a postmodern hippy culture of artists and bohemians. Individuals who go to from in other places for even a day or a week leave feeling like they have actually experienced something that is not quite like anywhere else they have actually experienced prior to. If you look closely,you will see on every 50th automobile or so bumper stickers that say “Keep Austin Weird,” representing a peaceful rallying cry of assistance for Austin’s distinct brand of quirkiness. Similarly,your Web site needs to job who and what you are. Your objective must NOT be to draw in crowds of prospects to your site. Your objective must be to draw in a steady stream of prospects who have a high possibility of converting into paying consumers.
Insight # 2: Honor your brand:
Austin has its own version of the Hollywood Stroll of Fame called,appropriately,the Texas Stroll of Fame. Pathway stars etched with the names of famous Austinites from authors to entertainers can be seen downtown. Austin takes pride in its favorite kids and daughters. Even while Austin tries to alter with the 21st Century,it remembers those that assisted make it fantastic. Taking a hint from the Texas Stroll of Fame,your company needs to establish a clear brand strategy. Who your company is and what it represents encounters on your Web site in ways you can not even imagine. The brains of your visitors take in thousands of visual hints per 2nd,and those visitors are making judgments about your company based upon what they see there. Once again,the objective is not to please every visitor. Rather,the objective is to honor your brand and to let the “star” of your brand shine through on your site.
Insight # 3: Shake things up every so often:
A check out to lots of parts of downtown Austin indicates that the city is presently in the throes of modification. Substantial construction jobs are underway to build the needed property and organisation infrastructure to accommodate shifting demographics. This is a bit painful to motorists (and we dedicated Segway-ists!) trying to get around the city. However,the city planners are clever sufficient to understand that by proactively changing they are growing. The option is to go toward stagnation. Worldwide of Web traffic,this insights requires you to review your site regularly. Add some RSS feeds. Modification your skins. Start a blog and upgrade it frequently. Set up a widget. Freshen up your material. Do what you can to make visitors stay up and take notice: you will be viewed as fresh and cutting edge.
Insight # 4: Be ingenious:
On my trip I found out that the city of Austin has an incredibly ingenious automobile share program whose objective is to decrease downtown traffic and contamination while assisting residents to get around. The program has a number of designated parking spaces around the city for a handful of cars and trucks that can be leased by the hour. If a downtown local has a medical professional’s appointment or other transportation requirement,they just show up to the automobile at the correct time and off they go. Very cool! So (you thought it),your Web site needs to be similarly ingenious. Being ingenious does not imply reinventing the (mouse) wheel: it just indicates doing something that you have actually not attempted prior to that will make a favorable difference in the lives of your visitors. They will thank you for it with more organisation than you can handle.
Insight # 5: Proactively drive traffic to your site:
As cool as Austin is,the city is clever enough to understand that they need to get the word out about Austin. So,in 1991 they developed the motto “The Live Music Capital of the World” to boast that they actually had more live music venues per capita than even New york city City and Nashville. By the same token,your Web site can be the best site worldwide,but if you do not actively try to drive traffic to your site you are missing out on a huge chance. From pay-per-click (Pay Per Click) advertising to short article and video marketing,there are countless legitimate ways to get people to your Web site. Avoid the “Build it and they will come” misconception. The strategy must be to build a helpful site with good material – and after that smartly drive traffic to your site.
Insight # 6: Know your audience:
Austin has a clear vision of itself in 10 or 20 years from now. There are numerous jobs underway to draw in successful,young professionals to the city with ingenious developments that put a focus on strolling and availability rather than on automobiles. Similarly,everything you do to drive traffic to your Web site needs to have your target market in mind. How do they think? What is essential to them? Know this and you will draw in the consumers you need.
Insight # 7: Be clear about what you desire people to do on your site:
A final note: Austin has plenty of one-way streets. When I first moved to the city I found this a bit irritating,but I have to admit that once I got to know the streets it actually simplified life a bit. For example,approaching traffic is unidirectional,which equated to less hesitating when combining into traffic or choosing which method to go. In a comparable vein,style your Web site such that first-time visitors understand precisely what you desire them to do. You are the master of your (Web) domain and visitors to your site would like to know where to go and what to do. What is of value on your site? You understand best,now make certain that your visitors understand,too.